Our core target audience will be male and female young adults aged 15-28.- If this film were to be produced in reality, we would hope for a UK 15 rating so as not to exclude 15-18 year olds if it were to be rated 18 instead.
- We would target thriller and horror fans, as well as general fans of film and cinema.
- The female protagonist would appeal to females whilst the genre of the film (psychological thriller) would appeal both genders.
TARGET AUDIENCE: TYPICAL PROFILE
- They would be young (aged 15-28) and are either still in education and living at home, or are employed and living independantly.
They would be very in touch and familiar with new media technologies and would often to exposed to or use technological products (e.g. Blackberry, iPhone, internet).- They would often watch TV channels such as Channel 4 and e4, and would go to the cinema regularly as a means of entertainment.
- They download music, TV programmes and films regularly off the internet, either legally (e.g. iTunes) or illegally.
- They like to socialise with their friends and enjoy going out on Friday and Saturday nights.
- Their lives are predictable and are somewhat set in a routine, therefore they like to escape their everyday life by watching films of a voyeuristic nature, such as ours, which is a psychological thriller.
SECONDARY AUDIENCE
Our secondary audience could be identified as a more mature audience, of both sexes aged 28-38. Our film being a psychological thriller could appeal to this group of people as the film itself sets up a lot of questions and could be seen as quite mature in its narrative. Another example of a psychological thriller which appealed to both young and mature audiences of both sexes is Se7en.
As Se7en was such a success it shows that a film can target a secondary group of people without excluding their primary target audience.
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